Founder · Marketing Strategist · Fractional Marketing Leader
About
I help businesses make sense of their marketing and make it work for them. Based in Auckland, New Zealand, I work with founders and leadership teams as a fractional marketing leader — bringing senior strategic thinking without the full-time overhead.
My focus is on cutting through the noise: understanding what's actually driving performance, fixing what isn't, and building the foundations for sustainable growth across acquisition, conversion, and strategy.
What I do
Maximising performance through data-driven insights and great creative.
Using the right tools to uncover the best opportunities hidden in your data.
Best practice implementation to collect accurate data across multiple channels.
CRO, A/B testing, and research to turn more visitors into customers.
Best use of paid and organic channels to ensure the strongest ROI for every campaign.
Essential optimisation so your business gets found by the right people.
Contact
Looking for senior marketing leadership without the full-time commitment? Get in touch — I'd love to hear what you're working on.